BEYOND reaffirms its leadership in the ultra-luxury hospitality industry with exceptional 2024 performance. The company's hotel revenue soared to a record-breaking THB 3,473 million, driven by a robust tourism recovery, particularly in the high-end segment. This growth propelled RevPAR by 23%, solidifying BEYOND's position as the No. 1 Ultra-Luxury Hotel Operator on the Chao Phraya River. Looking ahead, 2025 is set to be a year of sustainable and valuable growth, with a target of THB 3,700 million in hotel revenue.

Ms. Kamonwan Wipulakorn, Managing Director of Bound & Beyond Public Company Limited (BEYOND), a leading Thai investor, developer, and operator in the ultra-luxury hotel and hospitality sector, announced a significant milestone for 2024. The company's hotel revenue surged 17% YoY, reaching THB 3,473 million, with both Four Seasons Hotel Bangkok at Chao Phraya River and Capella Bangkok delivering profitable results. The strong rebound in tourism, particularly among high-end travelers, fueled an impressive 23% RevPAR growth, reinforcing BEYOND's position as the leading Ultra-Luxury Hotel Operator on the Chao Phraya River.

This success stems from precise competitive strategies, including enhancing customer experiences, strategic portfolio management, and leveraging cutting-edge technology to elevate service excellence. BEYOND's hotels have received multiple prestigious global awards in 2024, including:

• Capella Bangkok ranked No. 1 Best Hotel in the World by The World's 50 Best Hotels 2024
• BKK Social Club at Four Seasons Hotel Bangkok ranked No. 12 Best Bar in the World and No. 1 in Thailand for three consecutive years
• Côte by Mauro Colagreco at Capella Bangkok upgraded to two Michelin stars

Ms. Kamonwan further stated that in 2025, BEYOND will expand its business under the "BEYOND Profitability, Toward Limitless Growth" strategy, targeting THB 3,700 million in revenue. The company is committed to advancing Luxury Immersive Experiences, prioritizing a customer-centric approach, and maintaining leadership in ultra-luxury hospitality. Plans include expanding its hotel and restaurant portfolio to key tourist destinations outside Bangkok and overseas, forging strategic partnerships with global brands, and driving innovation in hospitality and lifestyle businesses.

BEYOND remains steadfast in its commitment to corporate governance, social responsibility, and environmental sustainability, ensuring long-term value creation while elevating Thailand’s hospitality industry onto the global stage. With an unparalleled ultra-luxury standard, BEYOND is poised for an exciting future of excellence.